Trusted Advisor & Business Development Programme Details
If your business is about closing a quick sale and moving smartly on, this isn’t for you.
But if you’re looking to help your people develop long term, trust based relationships that keep customers coming back again and again, then we can help.
Through our Trusted Advisor and Natural Business Development training, we can help your people build rapport quickly, connect deeply and move to highly collaborative, trust-based relationships where clients recognise and appreciate the value they gain from working with you.
Who is this for
Become a Trusted Advisor & Natural Business Development Leader
There’s probably one ‘common factor’ – you didn’t embark on your career to be a ‘salesperson’. And yet you are the one they want to deal with. Your technical expertise, subject matter excellence; your understanding of the problems and issues they face means you are ideally positioned to guide, advise, influence and yes, for many, grow revenue. You’re there to help your clients solve a problem, want to work with you and recommend you to others.

What to expect
Your people will learn how to:
- Build powerful, trust based relationships – in a natural, authentic way
- Connect with clients and prospects on things that are relevant
- Focus and pay attention to what really matters to each contact
- Open up discussions that earn you the right to ask powerful questions
- Listen – intently and deeply – to really understand the challenges clients face
- Use case studies and stories to build credibility and demonstrate value
- Get commitment to joint activities – where clients want to work with you
- Build truly collaborative relationships
- Become the partner of choice
Discover how our Trusted Advisor & Natural Business Development programmes can work for you.

Register Interest
If you’d like to explore options for a bespoke programme, or are unsure which course would best suit your needs, please get in touch by calling us on +44 (0)1753 676666 or send us a message below and a member of the team will get back to you.
Companies benefiting from our Trusted Advisor & Business Development Skills Training











“This programme empowers and encourages future Deals leaders to step beyond their typical focus on “doing” to thinking holistically about themselves and their role as business developers and card-carrying culture bearers for PwC.
The level of informal feedback that I received (including some in comparison to other global programmes) tells me that it not only works for the individual but has brought the broader Deals platform closer together through building collaboration and internal networks amongst participants.”
MJ, CF Partner, South Africa
“I found Isobel to be an informed and reasonable instructor. The lessons she offered “felt” as though they would be – and have been – successful in actual business meetings; her examples and anecdotes struck me as realistic.”
Oxford Economics, Natural Business Development
“[I’ve taken from the session] an explicit explanation of the advantages of many of the techniques I’ve incorporated into client conversations, complete with nomenclature and a roadmap for building these techniques into any meeting. The roadmap will allow me to prepare more quickly for meetings, to incorporate the techniques more smoothly into meetings on the fly, and to practice the techniques systematically.”
Oxford Economics, Natural Business Development
“It really was a fantastic course. The use of a series of tools and guides provide the participants with a starting framework to think about their interactions with clients and their internal network to more effectively plan and to get the best out of themselves.
As a faculty member I also found it fantastic how interactive the course is and to see all the participants opening up about themselves and building relationships with peers across Deals. I would highly recommend the course to all member firms and hope that we will continue to roll it out in the years to come.”
KMO, BRS Partner, South Africa
“Isobel was very engaging, and I liked when she peppered in her own personal stories and examples.”
Analysys Mason, Trusted Advisor
“Most important things I took away from the session: Analysing your relationship with the client. Whilst often look to ‘perfect’ our delivery and proactive client management, there may be a different relationship that we can achieve at level 1 or 2 on the collaborative pyramid.”
Oxford Economics, Influence Clients and Win More Business
“One of the best online courses I have attended, very useful.”
Oxford Economics, Natural Business Development